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What exactly is the big “wow” factor about organic products?

Find out with “WOW, Organic! European quality you can trust.” We’ll show you what’s really behind organic products and what that has to do with you - honestly, simply, and with an eye toward the future.

Why organic just makes sense:

It’s clear: Strict EU standards, full transparency, and regular inspections - you know what’s in it and where it comes from.
Real Good Food: Whether it’s fruit, vegetables, grains, or fish - organic foods stand for natural cultivation, animal-friendly practices, and responsible use of resources.
Worth it: Organic doesn’t always cost more - but it always pays off. For you and for the future of our planet.

Give it a try. Rediscover organic - and make a choice that makes a difference.

Follow the LeafRecognize genuine organic quality at a glance

Those who choose organic are opting for foods that are produced according to strict EU standards and are regularly inspected. The easily recognizable green organic logo, featuring a leaf made of EU stars, indicates that a product meets the requirements for organic farming and is officially certified.

A glance at the label also reveals where the raw materials were produced and which certification body monitored compliance with organic standards. Organic products are not only tested during the certification process but are also subject to regular inspections afterward. In this way, the EU organic label ensures transparency and gives you the assurance that you can recognize genuine organic quality at a glance.

Love what nourishes youThe best from fields, gardens, and waters

Fruits, vegetables, grains, and fish come from a variety of natural habitats and reflect the diversity of our diet. Each of these food groups makes an important contribution to a balanced diet by providing valuable nutrients and a variety of flavors. When produced organically, these high-quality foods also stand out for their sustainable production and responsible treatment of nature, resources, and animals.

WOW, fruit!

Much more than just a snack between meals, fruit is the sweet side of a healthy diet. It provides an abundance of vitamins, antioxidants, and natural plant compounds that protect the body, strengthen the immune system, and provide a boost of energy. In addition to freshness and lightness, fruit offers a tempting natural sweetness that requires no artificial additives whatsoever.

Organic fruit takes all of this to a whole new level: It’s grown under particularly gentle conditions, without synthetic chemical fertilizers or pesticides, and stands for a mindful approach to nature and resources.

WOW, vegetables!

Far more than just a side dish, vegetables are the star of a healthy diet. They provide the body with an impressive variety of vitamins, minerals, and fiber. These nutrients give you energy, strengthen the immune system, and can even contribute to a greater sense of well-being. Vegetables are light, fresh, and bring color and vibrancy to your plate.

Organic vegetables are the icing on the cake: they’re grown without synthetic chemicals and in harmony with nature. This is reflected not only in more sustainable farming practices but often in a richer flavor as well.

WOW, grains!

Versatile, filling, and nutrient-rich, grains are a powerful foundation of our diet. Whether in bread, granola, a bowl, or as pasta, they provide complex carbohydrates, valuable dietary fiber, and important nutrients such as B vitamins, iron, and magnesium. In this way, grains provide energy, support digestion, and contribute to performance and well-being.

Organic grains emphasize diversity and natural cultivation. Varieties such as spelt, emmer, and einkorn grow in harmony with nature and require no synthetic chemical fertilizers or pesticides. This strengthens soil health, promotes sustainable agriculture, and brings an authentic, aromatic flavor to your plate.

WOW, fish!

Rich in valuable nutrients, fish is a true powerhouse from the water. It provides high-quality protein as well as important omega-3 fatty acids that support heart and brain health. It also contains vitamin D, iodine, and selenium - essential nutrients that make fish a special part of a balanced diet.

Organic fish takes it a step further: Organic aquaculture focuses on high-quality feed, clean water, and conditions that better meet the animals’ natural needs. The absence of antibiotics, synthetic chemicals, and hormones supports more responsible farming practices and ensures quality you can enjoy with a clear conscience.

The future thrives on fertile ground

Fertile soil is the foundation of our food supply. It also benefits biodiversity, water retention, and climate protection. Organic farming relies on natural cycles, organic fertilizers, and the complete avoidance of synthetic chemical pesticides.

The EU Organic Regulation mandates measures to protect and ensure the long-term preservation of soil fertility. This results in resilient plants, healthy ecosystems, and sustainable agriculture for future generations.