Eating is more than just nutrition. It brings people together, creates memories, and is part of our everyday lives—day after day. Through the food we choose, we make decisions that extend far beyond our own plates.
WOW, Organic! is a three-year EU information campaign launched by Naturland and IFOAM Organics Europe. It reveals what goes into organic food and helps people understand and experience the high standards for production, inspection, and transparency that the EU organic logo guarantees.
Through events, digital formats, storytelling, and authentic insights into organic farming, WOW, Organic! brings organic food where it belongs: right into the heart of everyday life. The campaign is aimed at the media, influencers, and, in particular, young adults in Germany and Italy.
The idea: not just to explain organic, but to bring it to life. Rediscover organic. And understand why choosing organic can make a difference.
Eco-friendly and responsible—since 1982.
Naturland stands for agriculture that integrates the environment, people, and the future. As an international organic farming association, we are committed to high-quality organic farming—with standards that go beyond legal organic requirements. For us, ecology and social responsibility go hand in hand.
Organic products have a lot to offer—but only if people know about them.
Through EU-funded information projects, we make organic farming understandable, tangible, and visible. We tell the stories behind organic farming, build trust, and explain what the EU organic logo means.
Because we’re convinced that when people understand organic, they can make more informed choices—and help shape change.
Working Together for More Organic Farming in Europe.
IFOAM Organics Europe is the European umbrella organization for organic agriculture. It brings together organizations from across the entire organic value chain and advocates at the European level for strong organic standards and sustainable agriculture.
In doing so, IFOAM brings together the perspectives of organic farmers, processors, retailers, consumers, and other stakeholders. The goal: more organic products, strong organic standards, and a food system that benefits both people and nature.
As part of WOW, Organic!, IFOAM Organics Europe is working together with Naturland to raise the profile of organic products, share knowledge, and inspire consumers about the idea behind the EU organic logo.
Since organic plants often grow more slowly, they have time to develop more natural flavors. So that “wow!” effect on your tongue is no coincidence.
Everything you need at a glance—download information and images directly.
The green leaf is your sign of EU organic certification. It indicates that this product meets EU regulations for organic farming and has been inspected and certified accordingly. For packaged organic foods in the EU, the label represents a common organic standard—and makes organic products instantly recognizable.
Organic products are inspected. Only products that comply with EU organic regulations and are certified accordingly may bear the EU organic logo. This turns the organic promise into a verified standard.
Yes—because organic status isn't just a promise; it's verified. Only certified products are allowed to bear the EU organic label.
The European Union. The EU organic logo establishes a common organic standard across the EU and makes organic products easier to identify.
Not all organic products are the same. The EU organic label represents the common EU standard. Associations and other organic labels may impose additional requirements—for example, regarding agriculture, processing, or social aspects.
